![]() ![]() Do one of the following: explain the main benefit of the product for the user, create an image of how the product will make the user feel, or generate curiosity with facts, figures, or a question (for example, “How can you build the best LinkedIn text ads?”).Some general tips about writing a good headline are: ![]() They are basically the doorway to the rest of the ad – if they aren’t appealing, you can forget about everything else. Not enough can be said about headlines (but you can get started learning about them here). This looks unprofessional, and is also a waste of what might otherwise be an eye-catching blurb. LinkedIn’s character limit for headlines is 70, and anything longer than that will be cut off, with no button to enable seeing the rest. Plus, emojis can catch a visitor’s attention, if you can find something that fits your brand. Keep in mind that you might want your visuals to stand out from the blue and white theme used by LinkedIn. This means a relevant and interesting image to go along with your text, which can increase engagement by 200%. Additionally, if suitable, including hashtags and URLs can be effective here. It’s also important to make the ad generally appealing in a visual sense. ![]() You can then use the rest of the ad to discuss your product. For example, if the ad text is meant to get people to download content, you should describe the content and its benefits right at the beginning of the ad, and then choose the “Download” CTA. LinkedIn has a fixed set of CTAs from which to choose, and it is essential to match above the fold text with the CTA. Make sure to insert a CTA above the fold as well. A good answer for this question will also minimize the number of unqualified leads, and in turn make the most of what you pay to LinkedIn for advertising. However, the best way to lead off is by answering the most basic question – “what’s in it for me?” – with a simple answer. There are many ways to accomplish this, for example, by applying a copywriting formula. You should grab the reader’s attention immediately. Putting your most interesting copy at the beginning of the ad is highly advisable. Busy readers often do not want to see more, unless those first 150 characters really appeal to them. Of the 600 characters for LinkedIn ad copy length, you get 150 characters initially displayed on the ad screen, and then a “see more” button (note that clicking “see more” does not count for CPC purposes). In addition, this improves your branding and makes your messaging consistent. Some correlation with website texts and with content on other social media sites will reinforce what the audience has already read on your LinkedIn account. However, you should still try to create a connection between your other marketing material and your LinkedIn copy. Instead, create new stuff specifically for the LinkedIn platform. This is in contrast to Facebook’s CPM system, where you are paying to have your ad seen by the maximum number of people, and not clicks.įollowing Linkedin ads best practices means you should never copy and paste your ad text from other platforms to LinkedIn because these platforms have different rules and audience expectations. Moreover, LinkedIn ads are usually CPC (you will pay for every click), so you must reduce unqualified clicks by using very clear copy that only attracts the relevant audience. The LinkedIn audience is generally older and not looking for entertainment they are there to do business. LinkedIn ad copy character limits are more generous than Facebook, for example (more on this in a moment). The first rule of LinkedIn ad copywriting is that it must be unique. Hint: We’ve saved the best one for the end. Hopefully, they will help you get quickly on your way to producing the most suitable texts for optimizing engagement. So to make things a little easier, here is a short list of recommendations and LinkedIn ads best practices. Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads.Īnd that’s probably on top of all the writing and content creation that you need to do for other social media platforms, websites, apps, eBooks, and so on. ![]()
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